Interactive Online Documentary Raises Awareness, Money for Starlight-Starbright Foundation

(New York, NY) May 17, 2005 – ScribeMedia today announced that it is Web hosting the first ever non-linear online documentary – raising awareness of a fundraiser for the Starlight Starbright Foundation. From May 1st until tomorrow, May 18th, 300 people have been standing in line at Clearview Cinemas’ Ziegfield Theatre in New York for tickets to the May 19th midnight opening of Star Wars: Episode III. “Standers” were sponsored by friends and family in an effort to raise money for the Foundation.

Online production of the event is being provided by NYLine and Inkling Productions. The site is powered by ScribeMedia’s streaming media servers. Site visitors can follow the happenings of the Stand-a-Thon, with event coverage made available to the online audience daily.

“We supported this event for two reasons,” said Peter Cervieri of ScribeMedia. “First, it is for a good cause. Second, the non-linear documentaries are similar to the simulations engines we develop for the e-Learning world. Allowing a user to interact with content, make choices, and experience outcomes based on their choices is not only interesting, but educational.”

The goal of the online event coverage is to raise money and awareness for the Foundation and its efforts to brighten the lives of seriously ill children and their families. “The success of this fundraiser depends upon building a vibrant, enjoyable community. Countless Stories ‘extends the sidewalk’ to allow participants, media, and donors to interact in a compelling way,” explained Jamie Shafer, CEO of Inkling Productions.

Can somebody say reality Web-TV Stand-a-Thon? Surfers tune in each day to find out who has to go to the bathroom (are they really willing to lose their place in line?), what it’s like to stand in line for what seems like forever, brewing love triangles, seduction and intrigue among these Star Wars diehards. Countless Stories is a dynamic, participatory storytelling engine representing the experiences, opinions, and relationships of the Stand-a-Thon participants. Online visitors can also interact with the device to create a custom documentary based on their input.

The online documentary can be found at www.nyline.org/diaries

“We are thrilled that the NYLine organizers have chosen Starlight to benefit once again from this
unique event,” Elaine Siver, Executive Director of the Starlight Starbright Children’s Foundation,
said.

About Starlight Starbright Foundation
The Starlight Starbright Foundation is a non-profit organization dedicated to brightening the lives of seriously ill children and their families through imaginative programs that educate, uplift their spirits, foster a sense of community, and help alleviate the pain and fear of prolonged illness.

About Inkling Productions
Inkling Productions designs and produces video and new media, from content creation through post-production. We specialize in media for artists, corporations, and educational institutions.

About ScribeMedia
ScribeMedia is a convergent media company that develops Web-based software applications, produces media and creates and executes new media business strategies on behalf of customers.