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Dealing With Darwin

Geoffrey Moore gave a standing room only keynote address at the annual Software and Information Industry Association conference in San Francisco. He covered many of the topics he has written about in his books, such as Crossing the Chasm and Dealing With Darwin.

A good visual summary of Geoffrey Moore’s concepts can be seen on this
Flash Animation.

And here’s a little blurb about his most recent book, Dealing With Darwin.

Every five years or so, it seems, the balance of power in business shifts, and a new set of frameworks is needed to bring the new realities into focus. In the early 1990s, as the technology sector rose to power, the new reality was technology-enabled markets and the new frameworks included the Technology Adoption Life Cycle. In the late 1990s, it was all about the rise of the Internet, the dot.coms, and dizzying stock market valuations, and managing for shareholder value became core. With the downturn in the early 2000s, management retrenched to dig itself out of a huge economic hole, and books on execution became required reading.

Now as we enter the latter half of the decade, yet another set of new issues confront us. The great growth market opportunities have been transplanted to Asia and with them local economic advantage as well. Moreover, offers incubated in low-cost economies can be expected to disrupt business models in established markets. How can today’s leading enterprises compete successfully for revenues and profits in a globalized, commoditized, deregulated marketplace?

That is the question Dealing with Darwin seeks to answer. As with Geoff Moore’s previous books, the focus is on frameworks that reinterpret the changing landscape of business to highlight new forces that have come to the fore. This time the key issues are innovation and inertia, and how companies must manage both to create superior economic returns. If that issue is top of mind for you, then you are the target audience for this book.

Geoffrey Moore

Geoffrey Moore is a best selling author and a Managing Director at TCG Advisors. His most recent book is Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution published in January of 2006.  For more information on Dealing with Darwin, please go to the website: www.dealingwithdarwin.com.

Geoffrey has made the understanding and exploitation of disruptive technologies the core of his life’s work.  His other books, Crossing the Chasm, Inside the Tornado, The Gorilla Game and Living on the Fault Line are best sellers and required reading at leading business schools.

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This article was created by the editors and producers at ScribeMedia.Org.