When Richard Branson decides to enter a market, people pay attention. Typically, he picks on industries that are notorious for poor customer service.
One of the more interesting sessions from the Consumer Health World conference was with Chris Boyce, CEO of Virgin life care. I was intrigued to learn what this brand powerhouse had up its sleeve as it takes our fat, bloated healthcare system head on. Virgin uses their understanding of consumers, their desires, experiences and aspirations, and puts the Virgin touch on health care.
From the Virgin life care site:
Studies show that the benefits of corporate health improvement programs can be tremendous:
* lower employer healthcare costs
* reduced absenteeism and disability time
* increased employee productivity
* the ability to attract and retain a talented, healthy workforce; and
* a tangible return on investmentTrouble is, you can’t reap the benefits of these programs if your employees aren’t participating. Capturing and retaining members remains a huge challenge, even when evidence is everywhere supporting the positive relationship between physical activity and health.
That’s where we come in. Let the power of the Virgin brand – known around the world for excitement, innovation and understanding our consumers like no other brand – fuel higher levels of engagement and continued participation. Offer HealthMiles from Virgin Life Care as an add-on to your current benefits package, and you’ll be giving your employees an incredibly fun, easy and community-driven program to help them get and stay active. We’ll give you the tools to motivate them to get out there, get moving, and get rewarded!
