ScribeMedia.org

Content Aggregation in a New Era

November 17, 2005

Not long ago, aggregators were necessary as hosts for many thousands of content sources from hundreds of publishers, providing high value through a common interface, a single invoice, and user training/support. Today???s aggregators are a different breed.  Both traditional players and new aggregators face the competitive challenge of adding more value to content that increasingly is available through multiple sources and often is readily available on the Internet.  At their disposal is a growing array of technologies and techniques, including normalization, metadata, taxonomies, personalization, XML, RSS and cross-linking.  Indeed, aggregation is in the midst of a major transformation.Come hear about how both traditional and new aggregators are adapting to meet the needs of users in a changing and increasingly competitive marketplace.  Meet some of the players that are pioneering ways to transform raw content into useful knowledge, tailor content to the needs of end users within their workflows in support of real-time decision-making, as they develop new revenue streams.

Moderator:
Hal Espo, President, Contextual Connections, LLCPanelists:
Ethan Eisner, VP of Marketing and Strategy for Corporate & Federal Markets, LexisNexisAlf Poor, VP of Client Services, Relegence Corporation