Transitioning Traditional Business Magazines to Digital Publishing
Staci Kramer of paidcontent.org conducts a lively and interesting discussion about merging print magazines with online web sites like from Forbes and Time and how to leverage print to the online world.
Jeff Price, President, SI.com
Jim Spanfeller, President & CEO,Forbes.com
interviewed by Staci Kramer, Executive Editor, paidcontent.org
In one of the more lively and entertaining sessions of the day, PaidContent’s Staci Kramer interviewed the leaders of two major online
properties, Jeff Price, President of SI.com and Forbes.com CEO Jim Spanfeller. While the two companies have enjoyed tremendous success, their
approaches are quite different from one another. SI.com is a fully brand-integrated property, while Forbes.com is a dedicated online business, managed separately from the print brand.
Thanks to Barry Graubart, VP, Product Management, Alacra, and SIIA member, for providing this short and sweet summary.
This article was created by the editors and producers at ScribeMedia.Org.
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