Living Brands: Raymond Nadeau on Brand Stewardship
Breakfast with Business at Barnes and Noble featured Raymond Nadeau, author of Living Brands, Collaboration + Innovation = Customer Fascination. With special guest Jonathan Worsley, Australian Film Writer, Producer and Director.
Discover a dynamic new model of collaborative marketing defining the future of not only branded entertainment but the essence of modern marketing and advertising. Learn why the days of creating demand are over and why the era satisfying real, culturally dictated need is here to stay.
Master the art of putting technology in its place and place your mark on products and brands that customers really need.
Culture casting - the essence of living brands.
Surprise Guest and Exclusive Announcement: Director Jonathan Worsley (Baz Lurhmann’s protege) will discuss details of his forthcoming major motion picture SATISFACTION (www.icantgetno.com), its business model and the announcement of the first-ever large scale feature film reality casting call.
To purchase a copy of Living Brands, please visit Barnes & Noble online.
This article was created by the editors and producers at ScribeMedia.Org.
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