The Me2Revolution

By ScribeMedia.Org in Business on February 2, 2007

Steve Rubel, who runs the Me2Revolution program at global PR firm Edelman, presents a stimulating look at a number of new initiatives affecting traditional publishers (msm=main stream media) both in print and online. The growing phenomenon and popularity of user generated content makes it harder than ever for msm to compete for marketing dollars, not just in print but ultimately maybe even more so online.

Thanks to Michael Lonier, VP Ops, TheDeal.com for the summary.

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Discussion

One comment for “The Me2Revolution”

  1. The bottom line doesn’t come to the end of the Q+A regrettably: There is no model for ROI for this stuff.

    Knowing that, then relisten to what Rubel is saying. From a business perspective, it is complete and utter crap. It’s not even good fiction. It’s just opinion wrapped around fake science. And you know what they say about opinions, they’re like assholes… everybody’s got one.

    Amanda Chapel
    Managing Editor
    Strumpette.com

    Posted by Amanda Chapel | February 7, 2007, 1:50 pm

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