The Web is quickly moving from a text-based medium towards a multimedia one. Traditional publishers and broadcasters, established Web properties, and a new breed of user-generated content networks are all looking for ways to monetize online video and audio. This session will address opportunities for generating revenue in a broadband world. In a panel format, we’ll hear real life experiences and best practices from representatives of leading companies. The panel will address these, and other, issues:
- Evaluating micro-payment, subscription and advertising models
- Exploring Web and non-Web distribution opportunities
- Understanding costs associated with producing multimedia content
- Defining the role of video and audio on text-based sites
Moderator
Jon Friedman
Columnist, Marketwatch
Panelists
Nicholas Ascheim
Director, Entertainment, Video & Audio Products, New York Times Digital
Cyrus Krohn
Director of Content Production, Yahoo Media Group
Randy Kilgore
Chief Revenue Officer, Tremor Media
