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How to Make a Scrompter, And Other Technical Learnings

It’s coming. And we all know it.

For the last several months, Microsoft has been touting it’s “Media Center” PC’s. A platform through which people will be able to dispose of both their traditional television and their cable bill (well, we can only HOPE that we’ll be able to get rid of the cable bill.) Thereby, enveloping their entertainment needs on one see-all do-all box.

Two months ago, Apple “officially” announced what is now known as “Apple TV”. Allowing users to stream media - virtually ANY media - from their home computers to their television wirelessly. Who needs a library of DVD’s when you can buy your movies on iTunes and be able to stream it to your home television? Didn’t finish the movie before your big dinner date? Transfer it to your iPhone and finish it on the train. It’s that simple. Literally.

So we know that, with this new technology, a transformation in the way we look at entertainment is bound to happen. But who is really planning for it?

ABC, NBC and CBS are all making various deals or creating proprietary websites where limited amounts of their content can be made viewable via the internet. However most of the time, it isn’t downloadable, its plastered with ads, and constant reported trouble with users and bugs in the interface.

Their effort, is all fine, well and good to start perhaps, but will the big corporations and broadcasters really be able to grasp the potential of the new market; combining social networking with traditional video-based entertainment?

Why have a video on an ad filled website when you can have a sponsor based videos covering an on-line social community? Why give the content limits when this new area of portable, stream-able, downloadable entertainment is at our fingertips?

We’ve begun to explore this new territory and realize the potential for the next generation of entertainment possibilities.

Creating content on subjects ranging from Web 2.0, to Foreign Policy. A nitch has been carved out of a world currently overpopulated by 2 minute ‘Jackass’ videos and virally spread advertisements.

Concentrating on content for those in the professional space, and those in the public that “just want more information,” we produce 20 - 45 minute “Web Television” shows that propose to raise public interest though the mantra of intellectually passionate content for all.

Picking up speed producing content for groups like The London Review of Books and The Producers Guild of America, ScribeMedia delved into creating our own brand of informational entertainment, bringing thought leaders from around the business world, into our studio, to produce shows like War Reporters and Healthy Living Channel, The Avian Flu: From Stuffy Nose To Pandemic, which brought to light the still highly-dangerous nature of this disease.

Recently, Avian flu has perhaps become best known (or unknown as it may seem) as a forgotten story, plastered all over every newspaper and news story just last year, only to have this “impending crisis” dropped by the major media outlets in the name of higher ratings.

The simple boiled down truth of the matter is, the next generation of entertainment is right around the corner, and in the end, it will be companies endeavoring to bring the populace digital media that is both easily accessible and engagingly entertaining that are left standing.

We need to think outside of the box that has become the center of every person’s home over the last fifty years.

The next generation is coming. And we all know it…

Jason Kichline is ScribeMedia's project manager. He likes typos, fast food and MacGyver like solutions to life's nagging problems.