When you want someone to tell it like it is, forget about doctors, bartenders, and best friends you’ve known since gym class because Richard Bilotti, Managing Director of Morgan Stanley, will give you his honest opinion—no matter how much it stings.

Bilotti’s surprising candor on the future of the entertainment sector (”the single worst performing portion of the stock market”), the direction the market is swiftly charging towards (”the big get bigger, the small get smaller”), and even his own company (”Morgan Stanley has been a flat stock for five years”) may very well ruin a good night’s sleep.

On the bright side, what Bilotti has to say about the three trends that really matter could easily determine whether you’ll be kissing your portfolio on the lips—or just flat-out kissing it good-bye.

About the PMA’s Annual Conference

Even if you’re on the right track, you’ll get run over if you just sit there. — Will Rogers

Human history is filled with occurrences that have completely changed the way people live. As mankind evolved, these occurrences were mostly new discoveries, and they happened relatively infrequently – the discovery of fire, tools, the wheel, and the earth being round.

NOW in the 21st century, the primary force for change has evolved, with social influences – everything from the internet, blogs to cell phones to reality TV – that act as catalysts for even more change.

These new social influences have caused major changes in the way people live, including how, why and what they buy. Companies that market products must make major changes as well, or they risk losing relevance to their customer base.

In short, marketers are now facing a time that is changing everything. The vision of this conference is to help you as a marketing professional to:

  1. Realize that we are in a time when everything is changing and to understand what it means to you professionally
  2. Understand and embrace the changing world in order to compete
  3. Learn what you need to do to market successfully, not just for today, but for years to come

We hope you will join us in Chicago on March 21-22, 2007 and be part of the change.



Gigi Carroll, VP, Group Creative Director, Draft FCB, Inc.

Linda Crowder, Sr. Director Collaborative Marketing Group, Kraft Foods, Inc.

The PMA Annual Conference is the association’s national event at which global brands provide crucial insight into the latest developments in promotions and integrated marketing through panel discussions, breakout sessions and keynote addresses. From this two-day event, attendees gain actionable insights into the latest trends, strategies and tactics that are essential to maintaining a competitive edge in today’s marketplace.

Be Part of the Change!

Hear Presentations By:

Ameriprise Financial • Diage Draft FCB • Geek Squad • Kellogg • Kraft Foods • Loews Corporation • Nintendo of America • NMA Entertainment & Marketing • Susan G. Komen Breast Cancer Foundation • And many more!

WHO SHOULD ATTEND?

YOU! And anyone involved in integrated and promotion marketing.

Professionals involved in:

  • New Media and Interactive Marketing
  • Brand Marketing
  • Sports Marketing
  • Special Events
  • Licensing Professionals
  • Members of Affiliated Associations
  • Event Marketing
  • Cause-Related Marketing
  • Customer Marketing
  • Promotion Marketing
  • Direct Marketing
  • Channel Marketing
  • Public Relations
  • Merchandising & Sales
  • Academia
  • Advertising and Creative Services

Attendees include professionals from all aspects of Promotion & Integrated Marketing:

  • Brand Marketers
  • Promotion, Direct, Integrated Marketing & Ad Agency Executives
  • International Marketing Professionals
  • Suppliers to the Promotion and Industr
  • Professionals involved in New Media & Interactive Marketing
  • Sports Marketing, Special Events and Licensing Professionals
  • Members of Affiliated Associations

Facts about past PMA Annual Conference

  • Conference attendance in 2006 – 325 persons
  • Brands represented 33% of the audience. The majority were from Consumer Products, Media and Entertainment; followed Travel/Tourism, Retail and Telecom/Wireles
  • The Agencies in attendance at the event represented 60% of the 2005 PROMO Top 25 agencie
  • Nearly 70% of attendees were Director-level and above, while over 40% were VP-level and above
  • The event draws an international audience with its US focus on the Midwest and Northeast.

Special Conference Bonus: Attendees will receive the Annual Conference Goody Bag, which includes the Conference Workbook, numerous helpful tools and lots of fun things.