New marketing maverick, Tom Hespos, president of Underscore Marketing, discusses what’s making headlines in the marketing world. From the “flogging†of Wal-Mart to a signal processor for an electric guitar, Hespos goes into how marketers are finally beginning to realize the power of having an honest dialogue with customers.
As the conversation moves through the ever-broadening horizon of new and integrated marketing, Hespos explains how Second Life is a viable marketing platform and not just space for more billboards, the importance of adding that personal touch to one’s campaign, and the failure of push advertising.
If you’re a marketer currently dealing with these issues or just someone who likes a good Super Bowl commercial, feel free to talk about your own experiences below. How are you reaching out to customers? How do you think marketers need to change their approach to telling consumers about their products?
