About the Video

This video was shot at ScribeMedia in advance of Re:Think 2007 — The 53rd Annual ARF Convention.

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The Online Advertising Playbook (Wiley, April 2007) is the first comprehensive examination of online advertising’s first decade, presenting strategies and principles used by successful brands. Considering over 1,200 business cases, academic studies, industry research, trade articles and interviews with scores of experts, the Playbook explains what we know about online advertising, why it works, and points to advertising’s future.

The Playbook, written by leaders of the Advertising Research Foundation, was supported by all major industry organizations and a blue-ribbon panel comprised of leading brand marketers, media companies, agencies, research companies and suppliers.

Taddy Hall, Chief Strategy Officer, Advertising Research Foundation
Steve Rappaport, Director of Knowledge Solutions, Adversiting Research Foundation