ScribeMedia.org

Good to hear someone with similar thinking, ambition and view of teh future of our industry.

I agree that the industry needs to focus on two things – being more business savvy and on creative talent. Clients don’t want to buy service anymore but talent and thinking that improves their business.

We’re just launching ‘Creative Orchestra’ in London – an incubator talent pool of young creatives based in an inspiration creative environment working under award winning experienced creative directors (one ex Saatchi).

It’s diverse, very holistic and designed to create idea son another level. It’s been 3 years in planning.

It’s the first of the independent creative departments working for agencies and clients direct. It’s the first new new model agency idea since Mother – a Mother without the rest of the agency.

It launches on Feb 20th – the 100th year anniversary of Futurism – so appropriate.

The industry is changing, if we aren’t writing new rules, creating new models then we’ll be walking with the dinosaurs.

Chris if you read this drop me an email.