Web 2.0 Mashups Boot Camp
With new AJAX software tools and API’s, new derivative works can be created easily using more than one content source on the web. How are applications utilizing Google Earth being implemented? Learn how content producers can utilize this technology to enhance the user experience and deliver content to their customers.
- What’s different about mashups?
- Examples of popular mashups
- Anatomy of a mashup
- Utilizing the technology to deliver a content product.
Mashups are increasingly popular in the consumer Web 2.0 ecosystem. A mashup, according to Wikipedia, is a web based application utilizing two or more sources, typically API’s and RSS feeds. Mashups originated in the music world, mixing vocal and instrumental tracks, and now include all types of audio, graphic, text, numeric and video content.
The introduction of Google Earth fueled an explosion of geographic/address based web applications, starting with HousingMaps.com in 2005. Hurricane Katrina mashups were created in days by volunteers to aid relief efforts in 2006. ChicagoCrime.org and WeatherCam.net utilized additional types of content to create composite applications. Now, mashups are proliferating in 2007, as creative Web developers create more applications.
Business mashups using commercial content are emerging, led by AppExchange, a platform developed by SalesForce.com to complement their CRM hosted systems. John Taschek, V.P., Market Strategy described the ease with which applications can be created, and the independence of each publisher to develop API’s, fitting the notion of “small piece loosely joined†into a seamless user experience.
Simon Bradstock, V.P., Corporate Products, Dow Jones, presented the Factiva SalesWorks product, available on AppExchange as well as a standalone product. Tim Ramos, CEO. Before The Call, provides additional services to cleanse company contact information, and transform lists into usable sales management targets.
The panel discussion highlighted the advantages of mashup technology in the business Web 2.0 environment. Customers can quickly create their own customized solutions, based on standard components, clearly an advantage in today’s Web rapidly changing ecosystem. Most of today’s mashups are based on free content, but as applications using proprietary content develop, rights management and ownership will become major issues.
Moderator
Jean Bedord, Senior Analyst, Shore Communications, Inc.
Panelists
Simon Bradstock, Vice President, Corporate Products; Dow Jones
Tim Ramos, President and Chief Executive Officer, Before the Call
John Taschek, Vice President, Market Strategy, Salesforce.com, Inc.
About this Video
This video is from the The 4th annual SIIA Content Forum conference, which focused on the tools, tactics, and best practices necessary to build, enable and sell content.
The Software and Information Association is the principal trade association for the software and digital content industries.
This article was created by the editors and producers at ScribeMedia.Org.
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