About this Video
This video is from the The 4th annual SIIA Content Forum conference, which focused on the tools, tactics, and best practices necessary to build, enable and sell content.
The Software and Information Association is the principal trade association for the software and digital content industries.
Large publishers, small publishers, aggregators, syndicators, vendors and search engines are all learning about SEO and the benefits that it provides. We are starved for the traffic and attendant ad revenue that SEO can create. We seek the eyeballs that help us to generate a ubiquitous brand–the eyeballs that SEO can deliver. We know that the proper use of SEO can replace the revenue that we are losing in other quadrants.
Hear from a publisher, a vendor and an independent third party, each involved in SEO. Each explains their views. Real-world scenarios will be painted and reactions sought.
How do publishers react when their licensees want to SEO the content, in addition to the publisher?
Does the vendor hurt or help the publisher when its SEO rivals the publisher’s position in Google search results?
What mix of vendor, publisher, licensor and licensee SEO is right…..and why?
Moderator
Randy Marcinko, Chief Executive Officer, Marcinko Enterprises
Panelists
Bruce Clay, President; Bruce Clay, Inc.
Jill C. Konieczko, MLS, Director of Information & Research Services, U.S.News & World Report
Paul Mouton, Director of Business Development, Thomson Gale
Harlan Ratzky, Vice President & Director, Investors.com
