Following Steve Fredericks keynote presentation at the Advertising Research Foundation Annual Conference, Bob DeSena organized a panel discussion to talk about advertising in the digital age.
Watch as a panel of industry executives responds to Steve’s comments.
MODERATOR Bob DeSena – Managing Director, North America, iO Global
PANELISTS
Bruce Goerlich, EVP & Director, Strategic Resources, ZenithOptimedia USA
Renetta McCann – CEO, Starcom MediaVest Group
Marissa Sison – Director, Advertising, Sponsorship & Events Effectiveness, General Motors
About this Video
This video is from re:Think 2007, an annual Advertising Research Foundation conference.
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