Michael Raynor of Deloitte Consulting shares insights from his new book, The Strategy Paradox: Why Committing to Success Leads Corporations to Failure – and What to Do about It. Raynor helps the audience understand how to maintain commitment to their strategic direction while adapting to marketplace changes.
Following Michael Raynor, industry executives will discuss the implications of Raynor’s concepts on corporate research strategies.
MODERATOR Ted Morris – SVP, Global Alliances, BrandIntel
PANELISTS
Steve Coffey – Chief Research Officer, NPD Group
Ed Lebar – EVP, Managing Director, Young & Rubicam Brands
David Hudson – EVP, Chief Strategy Officer, Campbell-Ewald
About this Video
This video is from re:Think 2007, an annual Advertising Research Foundation conference.
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