About this Video
This video is from re:Think 2007, an annual Advertising Research Foundation conference.
Please visit the ARF Web site to learn about upcoming events.
Steve Sturm, Group VP, Americas Strategic Research & Planning & Corporate Communications, Toyota, shares with the audience how research has helped to make Toyota the #1 car maker in the world. He also touches on the unique cultural aspects that differentiate Toyota and make their processes more effective.
Register for The Advertising Research Foundation’s Audience [Me]asurement 2.0 conference.