Learn how to gain maximum insight from your advertising research through this innovative, interactive forum. Featuring “real world” case studies and best practices presented by experts from throughout GfK, one of the world’s largest research providers. This educational forum offers actionable strategies for working with your research providers to get the most out of your advertising campaigns.
HOST Martin R. Lautman – Chairman, GfK Custom Research North America
SPEAKERS
Richard B. Vanderveer – Group CEO, GfK U.S. Healthcare Companies
Kathi Love – President & CEO, Mediamark Research Inc.
Anders Brogren – Managing Director, GfK Roper Consulting
Phil Sawyer – SVP & Director, Starch Communications Divsion, GfK Custom Research North America
Lisa Gudding – SVP, GfK Custom Research North America
About this Video
This video is from re:Think 2007, an annual Advertising Research Foundation conference.
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