In the Telecom sector, the money may argue for the acquisition while the heart may feel no benefit. So, TNS sponsored a study of 1200 US wireless households to find out what was driving the “heart” of the matter. The research delivered and money was made.
Speakers Jeni Lee Chapman, SVP, Practice Leader, and Kirsten Zapiec, VP, TNS.
About this Video
This video is from re:Think 2007, an annual Advertising Research Foundation conference.
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