Historically, media companies have made the lion’s share of their revenue from advertising and subscriptions to older media formats. Today, many are losing these profitable audiences.

With the expertise of our panel of publishers, you will gain insight on how to overcome the challenge of declining print revenue by embracing these proven strategies to increase your bottom-line revenues: expand ad sales, increase paid subscribers, and develop related paid products.

During the discussion, you will learn:

  • What types of non-subscription paid products you should consider.
  • Which services you can provide to your customers to make you indispensable.
  • Tweaks to your business model that help you gain incremental revenue.

Panelists
Dora Chomiak
Senior Director, eBusiness & Digital Media, McGraw-Hill Construction Information and Media Services

As the leader of eBusiness and Digital Media for McGraw-Hill Construction, Dora draws on more than 10 years of experience in international finance, media, and marketing. She began her career with the Soros Foundations, where she established a national television network in Ukraine. From non-profit work in Eastern Europe, Dora moved to the emerging markets investment banking group covering Latin America at Chase Manhattan Bank in New York.

Upon completing her MBA at Columbia University, Dora joined the Management Development Program at the McGraw-Hill companies. Her rotations at McGraw-Hill have included Corporate Affairs, Standard & Poor’s Ratings (Europe), and Information and Media. Dora continued in I&M with Aviation Week, where she held a series of positions in marketing, sales and strategic development. Currently, she leads a team responsible for driving new revenue to McGraw-Hill Construction using the Internet as a marketing and sales channel, including redesigning ArchitecturalRecord.com, ENR.com and GreenSourcemag.com to include web 2.0 and community tools. Dora is fluent in Ukrainian and has a working knowledge of Russian.

Andy Pickup
President & CEO, The Wall Street Transcript
Andrew Pickup has been the Publisher and President of The Wall Street Transcript since 1998. TWST provides a financial publication and research service focused principally on company management, plus a suite of technical services for use with live events, including registration software, webcasting and document distribution. Andrew was previously with Thomson Financial Services, latterly as President of AutEx Trading Systems.

Prior to that he started and operated a start-up information service called Ark Information Services. He began his career as a management consultant with Strategic Planning Associates and the Boston Consulting Group. He has an MA in Engineering from Cambridge University, and an MBA from Columbia Business School.

Linda M. Rigano
Director, Strategic Alliances /Marketing Development, Thomas Industrial Network, Inc.
Linda is responsible for identifying and developing opportunities for high-value reciprocal business partnerships with companies seeking to expand their presence in the industrial marketplace. In addition, she manages the company’s Media Relations Program and regularly conducts Internet Marketing Seminars for industrial businesses nationwide.

Beginning in April 2001, Rigano started an alliance program establishing research alliances and partnerships with high profile companies such as Google, EBay, GE, ADP, MasterCard, American Express and Barnes & Noble.com. Prior to joining the ThomasNet group, Rigano served as publisher of Thomas Food Industry Register, overseeing the print and online Directory. Prior to Thomas Publishing, she held various senior positions at Chase Communications, Ltd., a business-to-business magazine publisher. Rigano holds an MBA in marketing from Fordham University.

Moderator
Heidi Cohen
Principal, Riverside Marketing Strategies
Heidi Cohen is the principal of Riverside Marketing Strategies, an interactive marketing consultancy. She brings over 20 years of marketing experience helping companies increase profitability. She develops innovative marketing programs to acquire and retain customers based on solid analytics.

At Riverside Marketing Strategies, Heidi has worked with a wide range of interactive media companies and etailers. Among her clients have been the New York Times Digital, AccuWeather.com, Cheap Tickets and the United Jewish Appeal (UJA). Since 2002, Heidi has been a member of the faculty of NYU’s Master’s in Direct and Interactive Marketing program. Also, Heidi has written ClickZ’s Actionable Analysis column covering the breadth of online marketing since 2004.