About this Video
This video is from the The Economics of Social Media conference, which explores the business of social media. In an industry moving so fast, it’s useful, fun, and necessary to allow yourself a day away from the everyday to think, learn, and network alongside your fellow industry leaders.
ContentNext is an independent media and information company covering the business of digital media.
In this session, we explore the state of social media with key executives at leading companies: all of them startups, but all of them around long enough to be maturing in interesting ways. We look into the threat to traditional media from social media, how the traditional players are responding, how the two sides can work together — and how they’d better not.
For some traditional ventures, social media is just the flavor of the month, a chance to put Web 2.0 buzzwords on the covers of their shrinking print publications. Others are taking the threat more seriously. What’s the best way to get to the new generation of media with your brand from the previous generation untarnished?
Panelists
Barak Berkowitz (Six Apart)
Michael Birch (Bebo)
Tariq Krim (NetVibes)
Richard Rosenblatt (Demand Media)
Herb Scannell (Next New Networks).
Moderator
Rafat Ali
