Get the inside story from the key players on the internet audience measurement issue!
MODERATOR
Mike Shields – Senior Editor, MediaWeek
PANELISTS
Lynn Bolger – VP, Advertising & Sales Insights, Yahoo!
Gian Fulgoni – Chairman & Co-Founder, comScore Networks
Mainak Mazumdar – Chief of Measurement Science, Nielsen NetRatings
Randall Rothenberg – CEO, IAB
Beth Uyenco – Global Research Director, Microsoft Digital, Microsoft Digital Advertising Solutions
About this Video
This video is from the Advertising Research Foundation AUDIENCE [ME]ASUREMENT conference.
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