About this Video
Mike Brady spoke at the iHollywood Forum’s Search and Media Conference held in Las Angeles, California. The conference examined the profound connection between entertainment media and search engines.
Search has become the most disruptive force in the media and communication’s industry today. Of the $30 billion dollars in annual global online advertising revenue, $15 billion is based on search[1] and 85% of that goes to three companies: Google, Yahoo and MSN[2].
In order to understand the power of search, it is important to recognize that search is more than a tool for delivering Web results. Search is best thought of as a method for matching a user’s interests with content or services (or advertisements) based on any number of variables.
The first phase of search closed with Google becoming the most dominant power within the media, communication and technology industries. Chapter 2 will see major media and communication companies embracing search to differentiate the product and content offerings, defend their traditional business and deliver significant revenue to their bottom line.
[1] Source: IDC, Who Owns the Web?, 2007 Sue Feldman
[2] Source: Piper Jaffray Investment Research, The User Revolution
