About this Video

This video is from the iHollywood Forum’s Search and Media Conference held in Las Angeles, California. The conference examined the profound connection between entertainment media and search engines.

You can learn more about iHollywood Forum here

In Firefox, it’s now possible to add the IMDB add-on to search for your favorite movies and movie listings. It’s indicative of a massive shift in the way consumers discover content — from passive recipients to active searchers of genres and websites for the content they love. If Hollywood doesn’t adapt, it dies. A look at how content creators’ worlds are changing.

Panelists

Jyri Kidwell, Entertainment Category Director, Search Marketing, Yahoo!
Federico Grosso, Global Vice President of Business Development, Blinkx
Marc Esper, Vice President, Search, NBC Universal
Dmitri Ponomarev, Vice President, On Demand, TV Guide Television Group
Donald Wong, Vice President, Digital Media Initiative, Sony Pictures Entertainment

Moderator

Michael Stroud, Co-Founder and CEO, iHollywood Forum