About this Video
This video is from the iHollywood Forum’s Search and Media Conference held in Las Angeles, California. The conference examined the profound connection between entertainment media and search engines.
Hollywood, TV networks, newspapers and other big media companies are finally recognizing that traditional ads must be supplemented — and perhaps ultimately replaced — by a careful search engine strategy.
The key is no longer finding consumers, but creating strategies for being found by consumers. A look at how search is changing the media and entertainment businesses.
Panelists
Dave Fall, Vice President of Product Management, Search Technology, DoubleClick
Adam Stewart, Industry Director, Media and Entertainment, Google
Dema Zlotin, Founder and Vice President, Strategic Services, SEMDirector, Inc.
Robert Hayes, Senior Vice President, New Media, Showtime
Bill Macaitis, Vice President of Online Marketing, Fox Interactive Media
Moderator
James Lamberti, Senior Vice President, Search and Media, comScore Networks
