About this Video
This video is from the iHollywood Forum’s Search and Media Conference held in Las Angeles, California. The conference examined the profound connection between entertainment media and search engines.
Douglas Merrill, Vice President, Engineering, Google, gave a keynote at the Search and Media conference. Merrill discusses how the democratization of information has opened up the internet to users, making search more important than ever. Merrill speaks about how branding and consumer interaction is changing the way companies are marketing to their consumers.
Topics range from the idea of the two grad students who started Google, through the modern ideas of universal searches and access to data. Merrill touches on several topics, starting with the humble beginnings of banner ads to the age of customer sought information. He continues by discussing how Google Maps and Disney’s joint project is creating a new interface of branding and advertising, allowing the end user to interact directly with the product.
Merrill eloquently describes the evolution of online advertising, from the days of unfocused products being splayed across the internet, to the present time where advertisers are engaging consumers in product knowledge.
