MODERATOR: Joe Plummer – CRO, The ARF
ARF Experiential Engagement Study: An Update
Paul Murphy – Director of Marketing, Gallup & Robinson, Inc.
Marianne Foley – SVP, Strategic Initiatives, Harris Interactive
The Strategic Planner Hybrid: A New Breed
Belle Frank – EVP, Group Director Brand Planning, Young & Rubicam
Serge Del Grosso – Managing Director, Media Strategy, Lowe New York
Graeme Hutton – SVP, Director of Consumer Insights, Universal McCann
About this Video
This video is from the Advertising Research Foundation Audience [Me]ASUREMENT Conference.
About Audience [ME]ASUREMENT
Audience [Me]asurement 2.0 is a forum for all who question the conventional mass media model. Understanding this axiom-shifting perfect storm moment is mandatory education in order to correctly read the signs of personalized media and reap the benefits of alignment with the new [Me]centric media world.
Nailing down the next generation of new models and new data that will truly redefine the meaning of “audience†in this age of co-creation, co-generation and co-opted advertising messaging is essential to competing, not just winning.
As consumers use media in new, more fluid and multiple ways, and advertisers and agencies search for opportunities to connect across every touchpoint, Audience [Me]asurement 2.0 puts media and metrics to the acid test: consumer connectivity.
More fragmentation. More communities. More and more media options. Is mass obsolete? Is Long Tail the new mass? What are the next practices that will redefine the meaning of audience? What game-changing insights do you need to compete efficiently and effectively?
You can learn more about The Advertising Research Foundation here.
