Lessons from Around the Globe: China: How Super Girl Transformed a Media Superpower
SESSION ONE:
China: How Super Girl Transformed a Media Superpower
With nearly half a billion mobile phone users, 100+ million Internet users and the rapid rollout of digital TV, China is fast becoming a media superpower. Learn more about the power of this untapped market, and how one Western-style program captured 400 million viewers, the largest television audience in China’s history.
SPEAKERS:
Matt Brosenne – International Business Director, CSM Media Research
Dave Poltrack – CRO, CBS Corp., & President, CBS VISION
SESSION TWO:
Norway: The Minute Hand Says Revolution in Radio
Martin Mølmen – Market Researcher, P4 Radio Norway
New measurement technologies change the media landscape. Last year, the Norwegian radio industry underwent a huge measurement revolution. For the first time anywhere in the world, using PPM data, they switched to minute-by-minute trading. Mølmen discusses the concerns of radio stations going into a PPM world and why they decided to take the plunge with a revolutionary new approach to trading currency. To learn about the commercial challenges and implications, be here!
About this Video
This video is from the Advertising Research Foundation Audience [Me]ASUREMENT Conference.
About Audience [ME]ASUREMENT
It’s not an audimeter world anymore, it’s a my [ME]dia world. Cross-media, cross-country, cross-cultures – we’re at a huge marketing crossroads, with the word “audience†becoming a misnomer.
Audience [Me]asurement 2.0 is a forum for all who question the conventional mass media model. Understanding this axiom-shifting perfect storm moment is mandatory education in order to correctly read the signs of personalized media and reap the benefits of alignment with the new [Me]centric media world.
Nailing down the next generation of new models and new data that will truly redefine the meaning of “audience†in this age of co-creation, co-generation and co-opted advertising messaging is essential to competing, not just winning.
As consumers use media in new, more fluid and multiple ways, and advertisers and agencies search for opportunities to connect across every touchpoint, Audience [Me]asurement 2.0 puts media and metrics to the acid test: consumer connectivity.
More fragmentation. More communities. More and more media options. Is mass obsolete? Is Long Tail the new mass? What are the next practices that will redefine the meaning of audience? What game-changing insights do you need to compete efficiently and effectively?
Harness the future with confidence. Stay on top of me [ME]asurement, no matter what medium is the message or who is controlling it.
You can learn more about The Advertising Research Foundation here.
This article was created by the editors and producers at ScribeMedia.Org.
[…] ScribeMedia.Org » Lessons from Around the Globe: China: How Super Girl Transformed a Media Superpow… […]