Quantifying the Isolated Synergistic Effects of Exposure Frequency for TV, Print & Internet Advertising
MODERATOR: David Ernst – EVP, Director, Insights & Futures, Initiative
Robert J. Cardarelli – Director, Cross Media, Millward Brown
Challenges in Executing Single Source TV/Internet Measurement
Brian Fuhrer – VP, Program Manager, The Nielsen Company
Single Source Multimedia Audience Measurement
Giorgio Licastro – Department Manager, Media Measurement, GfK Eurisko
Single Source Audience & Consumption Measurement in a Non-linear World
Luiz G. Duarte – Primary Researcher, Audience Research & Measurement (AR&M) Services, TiVo
About this Video
This video is from the Advertising Research Foundation Audience [Me]ASUREMENT Conference.
About Audience [ME]ASUREMENT
It’s not an audimeter world anymore, it’s a my [ME]dia world. Cross-media, cross-country, cross-cultures – we’re at a huge marketing crossroads, with the word “audience†becoming a misnomer.
Audience [Me]asurement 2.0 is a forum for all who question the conventional mass media model. Understanding this axiom-shifting perfect storm moment is mandatory education in order to correctly read the signs of personalized media and reap the benefits of alignment with the new [Me]centric media world.
Nailing down the next generation of new models and new data that will truly redefine the meaning of “audience†in this age of co-creation, co-generation and co-opted advertising messaging is essential to competing, not just winning.
As consumers use media in new, more fluid and multiple ways, and advertisers and agencies search for opportunities to connect across every touchpoint, Audience [Me]asurement 2.0 puts media and metrics to the acid test: consumer connectivity.
More fragmentation. More communities. More and more media options. Is mass obsolete? Is Long Tail the new mass? What are the next practices that will redefine the meaning of audience? What game-changing insights do you need to compete efficiently and effectively?
Harness the future with confidence. Stay on top of me [ME]asurement, no matter what medium is the message or who is controlling it.
You can learn more about The Advertising Research Foundation here.
