Think Small: Why Widgets are the Next Big Thing for Content Distribution
Widgets, small componentized applications that can sit on a blog or social network page are the next big platform for content deployment. While many of the early widgets were simplistic displays of horoscopes or weather, new platforms such as Facebook support full-fledged applications, driving advertising or e-commerce.
In this session, see why content marketers have shifted from a “Build it and they will come†approach to a “put it where they are†focus.
Panelists: 
Jeff Yolen
Chief Revenue Officer, Sphere, Inc Jeff Yolen is Chief Revenue Officer of Sphere, with responsibility for partnerships and all revenue-producing activies. Jeff is a senior business development executive with international and sector expertise in digital media, social media, mobile, and e-commerce. He has held senior positions with Virgin Group, RealNetworks, MobileLime, and Kozmo.com. Jeff holds a BA and MBA from Harvard University.
Alex Iskold
Founder and CEO, AdaptiveBlue Alex launched AdaptiveBlue because he was inspired by the vision of a personalized web. He is passionate about building elegant software that helps people save time and makes their online experience effective and enjoyable.
His previous startup, Information Laboratory, was focused on applying the ideas of Complexity Science to software engineering. Alex and his team developed a tool, called Small Worlds, which automatically identified structural problems in large-scale software systems. After Information Laboratory was acquired by IBM, Alex worked in the IBM Automated Software Quality group as an architect.
Steve Touhill
VP, Business Development, Clearspring Steve brings more than 22 years experience in advertising and online marketing to Clearspring. Prior to joining Clearspring, Steve was SVP, Sales and Business Development for Lightningcast, a leading provider of broadband video advertising technology, where his sales leadership was instrumental in driving the company’s acquisition by AOL in May, 2006. Previous to Lightningcast, Steve was a VP at AOL, where he was among the first sales executives recruited to build the original Interactive Marketing department in 1996. His clients included a variety of leading national advertisers, including Ameritrade, General Motors, Autotrader.com, and American Express. Steve holds a B.S. in Business and Economics from Lehigh University.
Moderator:
Barry Graubart has spent the past 20 years applying technology to content to develop high value business-to-business information products. Barry today serves as Vice President, Product management for Alacra, a leading content technology company. Previously, he served as EVP & Chief Marketing Officer for Leadership Directories, a content provider of biographical and organizational data. Prior to Leadership Directories he spent four years in various roles with ClearForest, an emerging leader in the text analytics market. At ClearForest, he helped open the publishing and federal intelligence markets.
Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. His fetish is collecting business cards.
[…] I’ve written about a interesting panel about widgets that was presented at the last SIIA brown bag lunch. Despite the fact that I was one of the panelists I found it very insightful and learned a lot from both audience and other presenters. If you are interested in issues surrounding widgets space, you are likely to find this video worthy. […]
[…] If you are wondering what the hype is all about, take an hour out of your day and watch the video. […]