PR At Its Best: Richard Binhammer, Director of Corporate Communications, Dell
Today’s guest on PR At Its Best is Richard Binhammer, a member of Dell’s digital media team in the Company’s Communications Group, who is one of those PR professionals busy influencing the influencers behind the scenes.
With the return of Michael Dell to the helm, the company is putting new thinking in place to reverse a perception that the world’s largest PC maker has lost its focus in a category they are credited with inventing. Falling sales and a diminished market share have propelled all of Dell to re-evaluate and re-invent. The Dell of old that was once the darling of mainstream America and Wall Street is transforming into the new Dell, with a renewed focus and leadership online.
Richard, and the team he works with are charged with getting Dell’s story out to the new Web 2.0 media that now occupies an important place in the media world. Richard and Dennis have a frank and open discussion about Richard’s efforts and some of the ways in which he goes about conversing with the blogosphere and other new media outlets. His insights into this new tool in the PR toolbox will help to shed some light on a still emerging medium.
About PR At Its Best
Join Dennis Spring, head of Spring Associates, a worldwide PR search firm, as he points the spotlight on some of PR’s most distinguished professionals. Guests will be drawn from corporate, agency and non-profit PR disciplines both nationally and internationally.
The discussion will focus on the guest’s achievements, their thoughts, insights and opinions on today’s PR issues, trends to keep an eye on, and where the world of PR is headed in the future. On our live broadcasts, viewers will be able to ask questions and make comments in real-time. PR at its Best will air on a recurring basis.
If you know someone who would make a great guest on our show, please contact Dennis Spring, Spring Associates, Inc., at dennis.spring@gmail.com or 212-473-0013.
Jason Kichline is ScribeMedia's project manager and producer of ScribeMedia's Emmy Award winning series Reporting AIDS. He likes typos, fast food and MacGyver like solutions to life's nagging problems.
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