About this Video
This video is from the Future of Business Media conference, which focuses on the future of the business and trade media industry, with all the changes brought along by digital media and consolidation activity in the industry.
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Staci Kramer, PaidContent.org, talks with CNBC President Mark Hoffman about his network’s plans and strategies. The conversation takes place soon after the launch of new competitor Fox Business Network. CNBC is a global country, with distribution in 390 million homes worldwide. In europe and asia, CNBC has more of a B2B audience than in the US, where 50-60% of americans own a stock. Mark talks about CNBC’s earnest early web efforts and current plans to increase online growth.
Mark Hoffman President, CNBC
Mark Hoffman was named president of CNBC in February 2005. An award-winning broadcasting veteran with a record of developing programming and increasing revenue and ratings, he reports directly to Jeff Zucker, president and CEO of NBC Universal. Previously, Mark was president and general manager of WVIT/NBC30, NBC’s owned and operated station in Connecticut. He came to WVIT/NBC30 from CNBC, where he was vice president and managing editor, Business News since January 1999. At CNBC he was responsible for setting the editorial direction for the network’s daytime business programming— resulting in dramatic increases in viewership. He has also served as acting president and managing director for CNBC Europe and developed and launched the digital cable network CNBC World.
