About this Video
This video is from the Future of Business Media conference, which focuses on the future of the business and trade media industry, with all the changes brought along by digital media and consolidation activity in the industry.
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The Dow Jones that Rupert Murdoch is acquiring is already well on the path to major changes. Wall Street Journal publisher Gordon Crovitz talks about the company’s distinct emphasis on consumer media, led by the Journal franchise, the future of WSJ.com, and enterprise media under Murdoch, among other issues. Between its consumer titles and its business news and information, DJ faces just about every major issue you can think of—increased competition, print advertising challenges, online growth without cannibalization, brand extension, and more.
L. Gordon Crovitz Publisher, The Wall Street Journal
L. Gordon Crovitz is Publisher, The Wall Street Journal, EVP of Dow Jones & Company, and president of the Company’s Consumer Media Group, responsible for media operations serving consumers, including The Wall Street Journal, Barron’s, MarketWatch and other Web and print properties. He has previously been SVP of the Electronic Publishing group, VP/planning and development and managing director of Dow Jones Telerate’s Asia/Pacific region. Gordon began his career at Dow Jones in 1980 as a summer intern writing editorials.
