About this Video

This video is from the Future of Business Media conference, which focuses on the future of the business and trade media industry, with all the changes brought along by digital media and consolidation activity in the industry.

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Combine an increasingly fragmented tech universe with the “next, now” mentality of so many tech readers and an insanely low barrier to entry and you get a constantly moving target. How are the tech vets adapting and can they hold their own against the refilling pool of tech bloggers and other avenues of info? Do the digital-only tech media outlets provide enough reach for advertisers?

Om Malik Founder, GigaOmniMedia
Om Malik calls his influential blog, GigaOm, his “personal weblog where I ruminate about broadband and its impact on our lives.” He was a senior writer for Business 2.0, a senior writer for Red Herring and part of the founding team of Forbes.com. His writings have also appeared in newspapers and magazines such as The Wall Street Journal, Brandweek and Crains, New York Business. In 1999, he left Forbes.com to join Hambrecht & Quist Asia Pacific as an investment manager. In 1995, he co-founded a South Asian portal, Masala.com and has several other “tiny projects. ”

Neil Ashe CEO, CNET
Neil Ashe joined CNET Networks in 2002 as SVP Corporate , Strategy and Development. In 2005, he became EVP His . responsibilities expanded to include day-to-day management of the Community and Lifestyle, Business, Channel and International divisions. He has led the company’s content expansion strategy, including numerous acquisitions to develop its existing products and expand into new categories which attract new audience and customer segments. Previously, Neil founded and served as CEO of several start-up companies in the Internet, business-to-business, electronic-marketplaces, and financial-services industries.

Greg Strakosch CEO, TechTarget
As co-founder, Greg Strakosch has led TechTarget from start-up in 1999 to a fully diversified public IT media company. Prior to founding TechTarget, Greg was President of the Technology Division of UCG, a leading business-to-business information provider. He joined UCG in 1992 when the company acquired Reliability Ratings, a successful IT publishing company he founded in 1989. Previously, Greg spent six years in senior sales and marketing positions at EMC Corporation, which he joined as the company’s 29th employee.

Bob Carrigan President, IDG Communications
Bob Carrigan oversees IDG’s print and online publishing and events subsidiary. He has global responsibilities and also oversees eight business units in the U.S. Bob returned to IDG in April 2003 as president and CEO Computerworld from AOL, where he was SVP in the Interactive Marketing Group. Carrigan previously spent seven years at IDG’s PC World in several senior sales management positions. Carrigan began his career at IDG’s Digital News as an intern, while an undergraduate at Boston University, and went on to become the New England regional manager and Eastern sales manager.