Sheau NG, VP Consumer & Broadcast Technology at NBC Universal examines the role of Trust in enabling new digital content business models. Sheau looks at history for examples, and briefly discusses the consequences to IPTV network service providers when trust is being abused. A call to action is issued to the various industries that make up IPTV.
About this Video
This video is from the iHollywood Forum’s IPTV Conference held in San Francisco, California.
About IPTV World Conference
Last year, IPTV was about big telephone companies – particularly AT&T and Verizon – moving into the television business. This year, it’s also about television-quality digital video moving to the Web, TV sets, movie screens, cellphones, games – any platform that handles rich media. It’s about monetization of content across multiple platforms. It’s about downloadable and streaming video, high-def and mobile TV. It’s about digital content’s next big profit center.
If you create or distribute content, it’s about the transformation of your business.
A Conference about Video’s Future
IPTV World is designed to help you create a video strategy that stretches across all platforms. Launched in partnership with the National Association of Broadcasters, IPTV World brought together the world’s top experts in IPTV and broadband video for keynotes and panel discussions designed to help you capitalize on the new face of digital video.
The Giants and the Up-and-Comers
At IPTV World, we bring you executives from the giants reshaping IPTV — such as AT&T, Verizon and Comcast — to explain their new quadruple-play rollouts of digital television, broadband Internet, telephony and wireless. We bring networks like ABC and NBC to explain how prime-time TV is faring on the Internet. And we also invite online-video startups like Revver to explain why big TV networks and wireless carriers are snapping up their user-generated content.
