Online video has been well adopted by the corporate world. The ROI is getting better, and the toolsets are leading to rapid development of media assets. But while corporations are using web video as a targeted marketing tool to drive customers to their businesses, academia has yet to embrace this opportunity to drive student enrollment.

Learn how and why several of the major institutional areas can benefit from online video and explore why educational institutions should be using online media as a marketing and institutional growth tool.

Moderator
Tony Klejna, Director, Educational Technology & Distance Learning, Daemen College

David Kurz, Senior Web Developer, Ohio University
Paul DiDonno, Strategic Director of Educational Marketing, Advertising.com
Pete Deutschman, Founder, The Buddy Group
Scott Nadzan, Information Technology Director, Whitman School of Management, Syracuse University

This video is from Streaming Media West 2007. Register now for Streaming Media East 2008 in NYC