Jeff Lunsford, Chairman & CEO, Limelight Networks talks about how Limelight Networks and its forward-thinking customers and partners are tackling “the monetization mandate,†one of the largest challenges content providers face today. How can companies monetize their content and traffic at rates that can cover operations costs and generate some level of profitability? Only companies that solve the monetization problem will have valuable businesses over the long term.
Discussion includes how global CDNs can help high-growth customers drive unit cost low enough to break even and the role of analytics in helping publishers more clearly understand and characterize their inventory to achieve superior CPM rates. Successful customer business models and suggested areas of focus for efficiency efforts will also be discussed.
This video is from StreamingMedia West 2007. Register now for StreamingMedia East 2008 in NYC
