Compelling Video Advertising Campaigns
How can content companies and ad agencies create the most compelling video ads? What is the best way to leverage the brand awareness and interactivity that online video advertising has to offer? This sessions will focus on the creative side of online video advertising and will teach you some best-practices for creating the right content that’s best suited for online viewing. See examples of some of the most creative and successful online video campaigns running today, hear how they were made, and learn what makes them successful.
Moderator
Liz Gannes, Editor, NewTeeVee
Lester Craft Jr., Editorial Director, GPS Maniac
Scott Wensman, Director, Media Strategy and Content, Interpublic Emerging Media Lab
Steve Chazin, VP of Marketing, Tubes Networks
Yvonne Lembi-Detert, President and CEO, Personality Hotels
This video is from Streaming Media West 2007. Register now for Streaming Media East 2008 in NYC
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