Beth Scolnik, National Geographic: Video as a Strategic Entertainment Platform
Whether creating new programming or repurposing archival content, what are the most effective methods to impact consumers and develop a lasting brand identity for your company?
Consumers aren’t the only ones faced with myriad distribution options. From video to podcasts, content providers and creators encounter enormous challenges as they attempt to effectively identify and create meaningful connections with target audiences.
Betsy Scolnik, president of National Geographic Digital Media, discusses the challenges of intelligently creating or syndicating short- and long-form programming as well as address how a company can evaluate new distribution opportunities that resonate with consumers. National Geographic Digital Media is actively addressing these issues through content distribution on new and emerging platforms from YouTube to MySpace and by producing award-winning broadband programming and podcasts.
Speaker
Betsy Scolnik, President, National Geographic Digital Media
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