TV’s Last Gasp, How Broadcasters Are Making The Move To The Web
Recent numbers showing that TV viewership might actually be on the decline continues to motivate traditional media companies to move their content into the online world. This brave new world of instant access and ultra-niche content has frustrated some companies but also given unexpected new areas of growth to others.
Find out how traditional media is using the power of online video to access new audiences and engage with current users. Hear from panelists about specific tactics and strategies they are using to leverage the power of new media. What does the future of online interaction look like as TV takes its last breath?
Moderator
Jose Castillo, President, thinkjose LLC.
Ben Reneker, Senior Analyst, SNL Kagan
Clark Pierce, VP, Emerging Technologies, FOX Sports
Kevin Roach, Executive Producer-Video, Associated Press
Smith Forte, VP, Online Studio, Current TV
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