Online Video, The Road Ahead: Erick Hachenburg, CEO, Metacafe
Online video is experiencing explosive growth as it moves from a distribution platform to an entertainment experience. The next generation of online video will be based on quality programming and compelling content as it breaks out of the early-adopter phase to become a mass-market medium.
While a small fraction of consumers watch online videos regularly, the imbalance between online video and traditional video is shifting. Video creators are key to changing the way people view videos as content improves, but distributors and producers also have an important role to play as they find opportunities in key challenges such as building business models, protecting intellectual property, securing infrastructure, and managing content.
Speaker
Erick Hachenburg, CEO, Metacafe
This video is from Streaming Media West 2007. Register now for Streaming Media East 2008 in NYC
Discussion
No comments for “Online Video, The Road Ahead: Erick Hachenburg, CEO, Metacafe”
Post a comment