PSFK: Fred-Creating A Brand For Our Modern World
Adam Gayner, founder [and friend] of Fred, discusses the creation of agile, inviting, strangely meaningful brands and the process he uses to make them. Have you met Fred?
PSFK presents a series of presentations and discussions by leading innovators over the course of a day. We have invited some of the most brilliant thinkers who will inspire tomorrow’s businesses to speak to an audience from the creative, media and marketing communities.
Michelle Maher is an Associate Producer at ScribeMedia.Org. She has a particular fondness for penguins.
Discussion
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