Always On: Baynote on contextual search
Jack Jia - President & CEO of Baynote was at Always On here in New York City and talked with us about contextual mapping of sites, the importance of understanding crowd interaction with a site, and a little bit about how Baynote captures this information and uses it to more specifically assist your search within a site.
Of particular interest was the idea that the customer is always right…especially when it comes to spelling and the definition or the identity of what a particular product is. A couple of their clients are NASA and US Appliance - both are sites with site views in the millions a month range and both track large volumes of user interest in their respective inventory. Where NASA tracks what media is most popular by search context at any given moment, US Appliance tracks what category follows a particular search to better help the customer find a particular appliance based on indicated preference.
The technology rests in the header or footer tag of a website and does not rest on the user’s computer - a great leap forward for privacy advocates and system administrators / developers alike.
The big question seems to be: how does a user - interested in searching within the context of a particular archetype - like, say, a bull rider looking for new chaps, join that context voluntarily in order to improve his chances of finding new chaps at the big western clothing outlet?
Andrew Ravani is a producer/director at Scribemedia.org. He does not wear chaps.
Drew is a Producer/ Cinematographer/ Special Effects Geek at ScribeMedia. He has been making stuff for people to watch for over 10 years.
Discussion
No comments for “Always On: Baynote on contextual search”
Post a comment