We apparently do like to watch. Web-delivered video has gone mainstream, with more than one in two Americans watching regularly, and with video ad growth sharing fastest-growth leadership with social publishing. New distribution networks are popping up overnight as publishers and aggregators struggle with applying what they’ve learned from the text-based web.
Which of the new high-CPM ad models — pre-roll, in-video, contextual — will stick? What are the technical challenges in metadata tagging and ad matching? What kind of video works in what setting, B2B and B2C? What are the best ways for video creators and distributors to work together in 2008? Who’s playing, who’s winning, who’s losing?
The Information Industry Summit is the digital information industry’s flagship conference. It provides strategic guidance to senior business leaders representing publishers, content technology companies, bankers, analysts and press.
