Michael Hansen - Elsevier Health Sciences
Elsevier Health CEO Michael Hansen joined Executive FaceTime host Hal Espo to discuss the future of health care publishing and Elseviers evolving business model.
Next Live Video Webcast
Register to attend our next live video webcast, a sit down interview with Betsy Morgan, former CEO of The Huffington Post and Avner Ronen, the opinionated founder of Boxee, a fast-growing media aggregation and social networking startup.
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Shows
SMAC: ScribeMedia Arts & Culture
SMAC includes coverage of major art events, interviews with influential art world personalities and general themes surrounding the art world. (View)
From Print to Digital
This series provides an in-depth look on the transformation of print media to digital media. Each show examines the opportunities and challenges that media outlets and advertising agencies face in order to position their companies for the future.(View)
Naked Media
Naked Media cuts through the bloviation, challenges the conventional wisdom and gets at real issues that provide “aha” moments for the executives who are watching and participating. (View)
Executive Face Time
Hal Espo interviews CEO’s, publishers and editors about the future of traditional media, and how companies are transforming themselves to compete and deliver in the digital age. (View)
From the Blogs
Things Journo Grads Should Do
Start a blog, take some pictures, create an amazing video. Congrats on graduating. Now get to work.
(Filed under MediaFool by Michael Cervieri, July 2, 2009)
Ikan V8000 HDMI Video Monitor
I recently received an Ikan V8000 HDMI Video monitor from ProFlixSales. Not a big fan of instruction manuals, I immediately pulled the monitor out of the box and pretty much figured it out in about 10 minutes.
(Filed under Scribe Gear by Peter Cervieri, July 2, 2009)
Using Video to Help Sell Products
In the past I've pushed brands to produce videos that show off their products. To date, adoption has been slow, which surprises me because video can serve as a powerful piece of marketing collateral. All the hyperbole laced marketing copy in the world can't compete with a video that shows the features and functionality of a product AND case studies of how the product can be used.
(Filed under Peter's Beard by Peter Cervieri, July 1, 2009)
Audi Gets Behind Big Event Webcasts
Brands are slowly but surely allocating a greater percentage of their marketing budgets to online initiatives. Even in a tough economy, when marketing budgets are shrinking across the board, a larger percentage of those budgets is going to online campaigns.
(Filed under Media by Peter Cervieri, July 1, 2009)
Others Rise, Economist Falls - Except in Revenue
Today on Naked Media, guests Roger Black and Rich Antoniello found it surprising when I cited figures that showed the Economist’s Web traffic fell from 2007 to 2008 (even as the magazine, and the company’s revenues grew). The Economist’s Web traffic is down, but as a business it does better. The other news mags gain [...]
(Filed under Naked Media by Dorian Benkoil, June 30, 2009)
