Understanding How Search Engine Marketing (SEM) Impacts Your Bottom-Line

By hfreudenthal in Media on March 4, 2008

Gather practical insight from a panel of experienced SEM professionals, who discuss real-world examples to provide details on how you can implement and measure a successful SEM strategy.

Real-world examples provide you with details on how to implement and measure your own successful SEM strategy. Issues covered in this interactive session include:

* Publisher-specific SEM issues you need to understand.
* How to evaluate if your website is using SEM best practices.
* Measuring the positive (or negative) impact of your current SEM strategy.
* Analyzing and predicting potential ROI of utilizing best practices SEM tactics – both organic and pay-per-click.

Panelists

* Christopher Hill, Senior Architect, Nstein Technologies Inc.
* Jonathan Hochman, President & Lead Consultant,Hochman Consultants (Internet Marketing/SEO/SEM Consultancy
* Liz Keller, Senior Manager of Search Engine Optimization, Rodale Publishing, Inc
* Susanna Tully, Director of Client Strategy, Sharpe Partners

Moderator

* Jeff Cutler, Industry Consultant / Advisor Collexis Holdings, Inc., VideoThang, LLC.

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Heather Freudenthal is a ScribeMedia.Org Associate Producer. She is a firm believer in using duck-tape to solve any problem.

Discussion

One comment for “Understanding How Search Engine Marketing (SEM) Impacts Your Bottom-Line”

  1. i got to learn a lot from the video where the experts provide with a lots of ideas on SEO.
    ——–
    ragavendra

    Link Building

    Posted by ragavendra | October 28, 2008, 1:37 pm

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