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Britannica Launches Widgets

Michael Arrington of Techcrunch calls it a response to the category five hurricane that’s rained on their 250 year parade and our brains cramp thinking of a better way to put it. According to Comscore, Wikipedia holds a 184 page view to one advantage in who gets their encyclopedic knowledge where. The venerable oldy is striking back though. Britannica Widgets are here.

Michael Cervieri is Executive Producer of ScribeMedia.Org and an Adjunct Professor at the Columbia University Graduate School of Journalism.