Interview with Steve Wadsworth, Disney Internet Group
Disney CEO Bob Iger is on the record — multiple times — about the value of social media to the Walt Disney Company; Steve Wadsworth is charged with making it work.
In the past year alone, WDIG acquired the highly sought-after Club Penguin, relaunched a completely revamped Disney.com with social networking matched to different age groups, and created the Disney Online Studios to focus on games, virtual worlds and online social communities.
Interviewer: Kara Swisher, AllThingsD.com
This article was created by the editors and producers at ScribeMedia.Org.
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