An Interview with Ron Grant, AOL & Joanna Shields, Bebo

By Jason Kichline in Business on May 12, 2008

What does AOL hope to gain for its $850 million acquisition of Bebo—and why did Bebo opt for a portal? Will this investment translate into innovations for users and advertisers? How will AOL use Bebo in international markets and what can Bebo do for AOL here in the U.S.? Can AOL make the most of Bebo’s ad inventory? And how will AOL avoid the integration issues it faces now with Platform-A?

Ron Grant, President and COO, AOL
Joanna Shields, President, Bebo

Interviewers: Robert Andrews, Editor, paidContent:UK and Staci D. Kramer, Co-editor and EVP, ContentNext Media

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Jason Kichline is ScribeMedia's project manager and producer of ScribeMedia's Emmy Award winning series Reporting AIDS. He likes typos, fast food and MacGyver like solutions to life's nagging problems.

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