What does AOL hope to gain for its $850 million acquisition of Bebo—and why did Bebo opt for a portal? Will this investment translate into innovations for users and advertisers? How will AOL use Bebo in international markets and what can Bebo do for AOL here in the U.S.? Can AOL make the most of Bebo’s ad inventory? And how will AOL avoid the integration issues it faces now with Platform-A?
Ron Grant, President and COO, AOL
Joanna Shields, President, Bebo
Interviewers: Robert Andrews, Editor, paidContent:UK and Staci D. Kramer, Co-editor and EVP, ContentNext Media
